Meet your guide
Hi, I’m Ros Weadman. I’m a transformational communication specialist. This means my communication approach centres on igniting belief, building trust and mobilising action through inspired messaging grounded in purpose, values, empathy, intellectual stimulation, transparency and ethics.
For over four decades, I’ve advised, mentored and trained leaders on how to communicate their mission and message in times of profound change, disruption and uncertainty. I’ve also been the strategist and wordsmith behind thousands of communication campaigns, speeches, presentations and high-stakes situations.
I’m not another communication advisor or coach. I’m the only transformational communication partner who diagnoses communication gaps and blind spots, designs aligned brand and messaging architecture, and delivers a tailored strategic communication program so leaders and organisations can communicate with purpose, power and presence, no matter the audience, message or context.
Clients don’t come to me for fluff. They come to get equipped. So, if you’re ready to transform your communication, let’s talk.
Enhance your knowledge
Transformational communication programs for leaders
1:1 mentoring and small group connectives
In today’s environment of complexity, disruption and high expectations, leaders are judged as much by how they communicate as by the results they deliver. Yet even the most capable leaders can struggle with their communication and cut through the noise. Too many times I’ve seen:
❌ vision lost in translation under pressure
❌ important ideas buried in over-explaining
❌ messages falling flat in stakeholder discussions
❌ key initiatives stalling due to lack of buy-in
The business impact is real: weakened trust, missed opportunities, delayed deadlines, damaged reputation, others seizing the narrative. That’s why I developed a suite of transformational leadership communication programs from intimate 1:1 immersives to small-group intensives. So, if you…
✅ want to communicate with clarity and calm confidence
✅ want to inspire your team around shared goals and priorities
✅ know your message deserves more reach and resonance
then one of my transformational leadership communication programs or masterclasses could be the next level of growth you’re looking for.
Personal branding and professional positioning
Having a strong leadership brand clearly communicates who you are, what you stand for, where you’re heading and how you’re going to get there in an intentional, aligned and consistent way. It also builds your authority positioning, expands your influence and elevates your worth. My approach to building your leadership brand focuses on four key dimensions.
Transformational communication program for teams
The Connected Team small group immersive
Strong team connection starts with effective communication because when people understand and trust each other, they perform better and deliver a more unified customer experience.
Yet many teams struggle with three common problems:
• a lack of clarity about their ‘why’
• unclear and inconsistent communication practices
• misalignment between messaging and customer experience.
When teams gain clarity and alignment around their shared purpose, principles and promise and communicate these commitments with intention and consistency, they become more cohesive, coordinated and engaged.
Through facilitated workshops and strategic guidance, I help teams align their purpose, principles and promise, and communicate more effectively inside and out so they can elevate their collective influence and impact.
Strategic communication for government and B2G
Marcomms Australia strategic advisory
I’m the founder and director of Marcomms Australia, a nimble, Melbourne-based agency established in 2011 and specialising in strategic communication and services marketing for government, public sector and B2G (business-to-government) organisations.
Our team of strategic communication experts have deep knowledge and expertise across all levels of government and all aspects of public relations and strategic communication, including internal, corporate and external communication, issue and crisis management, change, stakeholder engagement, services marketing and advocacy.
Our strategic advisory services empower clients to communicate their message with clarity, confidence and credibility, increase reach and visibility, and enhance brand reputation.
How can I help you?
There’s many ways we can collaborate to build your brand, hone your communication skills and drive your desired reputation.
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Consulting
Strategic plans and advice, content and project management
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Programs
Immersive learning experiences for individuals and teams
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Masterclasses
Workshops and courses to build knowledge and skills
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Speaking
Presentations for conferences, online events and team off-sites
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Events
Gatherings for professionals to connect and learn new skills
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What Ros’s clients say…
Discuss your needs
Contact Ros for a discovery call.
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