Meet your guide
Hi, I’m Ros Weadman, an executive communication advisor, Australia’s authority on Transformational Communication and creator of The Transformational Communicator Method™.
My work integrates the timeless principles of persuasive communication with the practical application of transformational leadership. The result is a rigorous, real-world approach that enables leaders and organisations to engage hearts and minds, and mobilise action through purpose-led, values-based communication grounded in intellectual rigour and emotional resonance.
As your Transformational Communication partner, I support leaders to communicate with purpose, power and presence, so they show up with authority, credibility and confidence when it matters most. This is what earns trust-led influence, the currency of modern leadership.
Clients don’t come to me for fluff. They come to build capability, confidence and influence that lasts.
Enhance your knowledge
Transformational Communication programs for leaders
Private and small group experiences
In today’s environment of complexity, disruption and heightened expectation, leaders are judged as much by how they communicate as by the outcomes they deliver. Even highly-capable leaders can find it challenging at times to cut through the noise, align diverse stakeholders or articulate their message with clarity and confidence when it matters most.
When leadership communication falters, consequences compound. Trust erodes. Momentum stalls. And others step in to shape the narrative. In effect, leadership influence is diminished..
That’s why I developed a suite of transformational leadership communication programs, from private immersives to small-group connectives, designed to build the capability, confidence and presence leaders need to lead with authority in high-stakes environments.
Personal branding and professional positioning
A strong leadership brand is not about visibility for its own sake. It is about clearly and consistently communicating who you are, what you stand for, where you are heading and how you lead, so others understand your intent, trust your judgement and follow with confidence.
When leadership brand and professional positioning are intentional and aligned, they strengthen authority, expand influence and elevate perceived value, internally and externally. Over time, they shape reputation.
Transformational Communication program for teams
The Connected Team program
Strong team connection is built through effective communication. When people understand one another, trust the intent behind decisions and share a clear sense of purpose, teams perform better and deliver a more consistent, unified experience for customers and stakeholders.
Yet many teams struggle with predictable communication breakdowns:
• limited clarity around their ‘why’
• inconsistent communication practices
• misalignment between what is said internally and what is experienced externally
When teams gain clarity and alignment around their shared purpose, principles and promise and communicate these commitments with intention and consistency, they become more cohesive, coordinated and engaged.
Through facilitated workshops and strategic guidance, I help teams align these critical dimensions, and communicate more effectively inside and out, so they can elevate their collective influence and impact.
Strategic Communication for government and B2G
Marcomms Australia strategic advisory
I’m the founder and director of Marcomms Australia, a nimble, Melbourne-based strategic advisory established in 2011 and specialising in strategic communication and services marketing for government, public sector and B2G (business-to-government) organisations.
We bring deep experience across all levels of government and complex public-facing environments, supporting clients where clarity, trust and reputation matter most. Our work spans strategic communication, services marketing, stakeholder engagement, change, advocacy, and issue and crisis management.
Through trusted strategic advisory, we help clients communicate with clarity, confidence and credibility, strengthening reach and visibility, aligning messaging with purpose, and protecting and enhancing brand reputation over time.
How can I help you?
There’s many ways we can collaborate to build your brand, hone your communication skills and drive your desired reputation.
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Consulting
Strategic plans and advice, content and project management
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Programs
Immersive learning experiences for individuals and teams
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Masterclasses
Workshops and courses to build knowledge and skills
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Speaking
Presentations for conferences, online events and team off-sites
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Events
Gatherings for professionals to connect and learn new skills
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What Ros’s clients say…
Discuss your needs
Contact Ros for a discovery call.
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