With a deep understanding of your target audiences, I create a brand image that reflects your unique style, attitude, values and voice, and upon which to align all of your communications.
I then craft your distinguishing qualities into a highly-desirable value proposition and communicate your brand’s vision, purpose and value through powerful storytelling.
To keep your brand top of mind, I develop engaging content that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry.
In a competitive and commoditised global marketplace, people want to work for, do business with, and invest in, reputable companies .
I'm a brand communication specialist who helps good brands build great reputations. I do this by strategically positioning their brand and redesigning their narrative and voice from dull and detached to energised and engaging.
Get clear on your target market, message, mediums and manoeuvres, and generate more leads for your business with BRANDcode®, the essential strategic marketing guide for small business owners.
138 pages of practical marketing and PR tips, tools and templates.
Customers want to buy from reputable companies. Employees want to work for a company aligned with their values. Suppliers and investors want to be associated with companies they can trust.
Although you can't control your reputation, by using the formula in The Reputation Equation, you'll build greater brand credibility and help shape your desired reputation.