With a deep understanding of your target audiences, I create a brand image that reflects your unique style, attitude, values and voice, and upon which to align all of your communications.
I then craft your distinguishing qualities into a highly-desirable value proposition and communicate your brand’s vision, purpose and value through powerful storytelling.
To keep your brand top of mind, I develop engaging content that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry.
My passion and strength is articulating what brands stand for, then transforming their brand story, value proposition and communications from dull and detached, to energised and engaging. This helps them stand apart, resonate deeply with target audiences and enhance their reputation.
My strategic approach aligns company culture, communications and customer experience. When these three business dimensions are aligned – that is, when company beliefs, values and a strong sense of purpose are embedded within marketing messages and interactions across all communication channels and customer touch points, and then faithfully delivered upon through the product/service - credibility is built from the consistency of thoughts, words and actions. This credibility builds trust and enhances reputation.
Conversely, when culture, communications and customer experience are out of sync, credibility diminishes, trust is compromised and reputation suffers due to mixed messages and unfulfilled expectations in product/service delivery.
Get clear on your target market, message, mediums and manoeuvres, and generate more leads for your business with BRANDcode®, the essential strategic marketing guide for small business owners.
138 pages of practical marketing and PR tips, tools and templates.
Customers want to buy from reputable companies. Employees want to work for a company aligned with their values. Suppliers and investors want to be associated with companies they can trust.
Although you can't control your reputation, by using the formula in The Reputation Equation, you'll build greater brand credibility and help shape your desired reputation.