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My proprietary methodology aligns organisational culture, communications and customer experience. This alignment facilitates consistency of messages and interactions across channels and touchpoints, thereby building brand credibility, fostering trust and enhancing reputation.

CULTURE
Culture reflects what ...

CULTURE

Culture reflects what an organisation THINKS expressed through the beliefs, values, sense of purpose, traditions and behaviours that define what it stands for. 

COMMUNICATION
Communication re...

COMMUNICATION

Communication reflects what an organisation SAYS expressed through the brand image and  messages it conveys through specific language, tonality, images, symbols and colours.

CUSTOMER EXPERIENCE
Customer e...

CUSTOMER EXPERIENCE

Customer experience reflects what an organisations DOES expressed through the interactions it facilitates via direct product / service delivery and its public touchpoints.

MY APPROACH TO STRATEGIC BRAND ALIGNMENT

When organisational culture, communications and customer experience are aligned – that is, when beliefs, values and a strong sense of purpose are embedded within marketing messages and interactions across all communication channels and customer touch points, and then faithfully delivered upon through the product/service - credibility is built from the consistency of thoughts, words and actions. This credibility builds trust with customers and stakeholders, and enhances reputation. Conversely, when culture, communications and customer experience are out of sync, credibility diminishes, trust is compromised and reputation suffers due to mixed messages, disengaged staff and unfulfilled customer expectations.

Marketing communications

Marketing communications

Public relations

Public relations

Brand image

Brand image

Keynote presentations

Keynote presentations

Mentoring

Mentoring

Training

Training

Sick of hit-and-miss marketing efforts?

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138 pages of practical marketing and PR tips, tools and templates.

Your reputation is your most valuable intangible asset

Customers want to buy from reputable companies. Employees want to work for a company aligned with their values. Suppliers and investors want to be associated with companies they can trust.

Although you can't control your reputation, by using the formula in The Reputation Equation, you'll build greater brand credibility and help shape your desired reputation.

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