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Building credible and trusted brands, and enhancing reputations

Ros Weadman FPRIA

Ros Weadman FPRIA

I’m Ros Weadman. I’m an award-winning brand, communications and reputation strategist with more than 35 years’ experience working across diverse industries.

I believe that being a credible and trusted brand with a great reputation is the foundation of business success. Now more than ever, people want to work for, buy from and invest in companies they value and trust.

That’s why I’m passionate about empowering professional service providers to articulate what they stand for, craft a compelling value proposition and transform their communications so they can improve results, relationships and reputation.



I believe brands with vision and purpose move humanity forward. That’s why I’ve made it my mission to build inspiring brands and enhance reputations through communications that uplift people and aspire for a better future.

My passion and strength is articulating what a brand stands for, then transforming their brand story, value proposition and communications from dull and detached, to energised and engaging. This helps them to stand apart, connect more deeply with target audiences and drive a positive reputation.

In delivering my services and programs I’ll always stay true to my core principles:

* authenticity to be real
* courage to make a stand
* passion to ignite the fire within
* vision to see what could be, and
* empowerment to lead sustainable change.

I’ll know I’ve made a difference when clients tell me they have more engaged staff, stronger client relationships and a reputation built on the positive ripple effect of their work.



My BrandCred Method™ is a strategic approach to brand communication and reputation management that aligns the critical organisational dimensions of CULTURE (think), COMMUNICATIONS (say), CUSTOMER EXPERIENCE (do) and CITIZENSHIP (give).

When company beliefs, values and a strong sense purpose are aligned across marketing messages and channels, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds credibility, fosters trust and enhances reputation.

This alignment also creates more cohesive and engaged teams and whole organisations because the thinking, language and behaviours of employees are based on a shared understanding of vision and values, and desired strategic outcomes. Over time, this consistency improves business results, relationships and reputation.



Tertiary qualified in professional communication, business management, psychology and secondary education. Accredited with the International Association for Public Participation. Fellow of the Public Relations Institute of Australia.



If you’re ready to think bigger and improve your business results, relationships and reputation, contact me via ros@rosweadman.com or on 1800 677 600.


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