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Building credible and trusted brands, and enhancing reputations

Ros Weadman FPRIA

Ros Weadman FPRIA

Ros Weadman is an award-winning brand communication and reputation specialist. She combines her 35+ years of professional expertise in strategic communications, marketing, branding, psychology and education to improve the business results, relationships and reputation of her clients through strategic brand alignment, distinctive positioning and powerful communication.

For organisations, this involves aligning and integrating organisational culture with corporate communications, customer experience and citizenship so there is consistency of brand across people, channels and touchpoints.

For people, this involves building a signature personal brand that aligns purpose, beliefs, values and expertise with brand voice and strategic market positioning.

Ros is also expert at transforming brand communications, value propositions and marketing content from dull and detached, to energised and engaging. This helps her clients to stand apart, resonate deeply with target audiences, and build a brand people want to work for, buy from and invest in.

Ros is the author of ‘BrandCode’, a strategic marketing guide for small business and ‘Enhance Your Reputation’, a practical book on building a credible and trusted brand reputation.



I believe that visionary, purpose-driven brands move humanity forward. That’s why I’ve made it my purpose to help brands amplify their brilliance and speak their legacy.

My obsession is empowering leaders to think bigger picture, strategically align their brand to a higher purpose and enhance their reputation through communications that engage hearts and minds in creating a better future. This helps them to stand apart and connect more deeply with target audiences.

In delivering my services and programs I’ll always stay true to my core principles:

* authenticity to be real
* courage to make a stand
* passion to ignite the fire within
* vision to see what could be, and
* empowerment to lead sustainable change.

I’ll know I’ve made a difference when clients tell me they have more engaged staff, stronger client relationships and an enhanced reputation built on the positive ripple effect of their work.



I help my clients to address the following types of challenges:

Lack of clarity
*Unsure of what they stand for; their ‘why’ behind the ‘what’ and the ‘how’
*Unclear brand message, causing mixed messaging and disunited voice
* Need help articulating an aspirational vision, mission and core values

Lack of visibility
* Commoditised and undifferentiated brand
* Weak brand positioning in the marketplace
* Low public profile

Lack of influence
* lack of traction in the boardroom
* lack of presence in public speaking
* difficulty attracting government support

Lack of connection
* Unable to connect with target audiences
* Inability to attract their ideal client
* Disengaged employees and/or stakeholders

Lack of strategy
* Absence of a strategy to consistently generate leads 
* Want to build a public profile but unsure how to go about it
* Unsure how to package their expertise into a sellable product/service



My Strategic Brand Alignment Method™ is a strategic approach to brand communication and reputation management that aligns the critical organisational dimensions of CULTURE (think), COMMUNICATIONS (say), CUSTOMER EXPERIENCE (do) and CITIZENSHIP (give).

When company beliefs, values and a strong sense purpose are aligned across marketing messages and channels, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds credibility, fosters trust and enhances reputation.

This alignment also creates more cohesive and engaged teams and whole organisations because the thinking, language and behaviours of employees are based on a shared understanding of vision and values, and desired strategic outcomes. Over time, this consistency improves business results, relationships and reputation.



Tertiary qualified in professional communication, business management, psychology and secondary education. Accredited with the International Association for Public Participation. Fellow of the Public Relations Institute of Australia.



If you’re ready to think bigger and improve your business results, relationships and reputation, contact me via ros@rosweadman.com or on 1800 677 600.


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