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Building credible and trusted brands, and enhancing reputations

Ros Weadman FPRIA

Ros Weadman FPRIA

Your reputation is your most valuable intangible asset because it influences your most important (and tangible) results in business.

Research confirms there are clear returns on investment from a strong and positive reputation. These include:

* ability to attract, recruit and retain the best staff
* higher sales and profitability through higher pricing of products/services
* greater customer loyalty
* greater influence for advocacy and negotiating better finance terms
* more positive media coverage
* greater likelihood to receive the benefit of the doubt from stakeholders in times of crisis

Are you ready to become a business people want to work for, buy from and invest in?

For more than 35 years I’ve empowered hundreds of leaders and organisations to build an inspiring brand, communicate their value, increase market visibility and enhance their reputation.



I believe brands with vision move humanity forward. That’s why I’ve made it my mission to build purpose-driven brands that people want to work for, buy from and invest in.

My passion and specialist expertise are empowering business leaders to think bigger picture, strategically align their brand to a higher purpose and enhance their reputation through communications that engage hearts and minds in creating a better future. This helps them to stand apart and connect more deeply with target audiences.

In delivering my services and programs I’ll always stay true to my core principles:

* authenticity to be real
* courage to make a stand
* passion to ignite the fire within
* vision to see what could be, and
* empowerment to lead sustainable change.

I’ll know I’ve made a difference when clients tell me they have more engaged staff, stronger client relationships and an enhanced reputation built on the positive ripple effect of their work.



I help my clients to address the following types of challenges:

Lack of clarity
*Unsure of what they stand for; their ‘why’ behind the ‘what’ and the ‘how’
*Unclear brand message, causing mixed messaging and disunited voice
* Need help articulating an aspirational vision, mission and core values

Lack of visibility
* Commoditised and undifferentiated brand
* Weak brand positioning in the marketplace
* Low public profile

Lack of influence
* lack of traction in the boardroom
* lack of presence in public speaking
* difficulty attracting government support

Lack of connection
* Unable to connect with target audiences
* Inability to attract their ideal client
* Disengaged employees and/or stakeholders

Lack of strategy
* Absence of a strategy to consistently generate leads 
* Want to build a public profile but unsure how to go about it
* Unsure how to package their expertise into a sellable product/service



My BrandCred Method™ is a strategic approach to brand communication and reputation management that aligns the critical organisational dimensions of CULTURE (think), COMMUNICATIONS (say), CUSTOMER EXPERIENCE (do) and CITIZENSHIP (give).

When company beliefs, values and a strong sense purpose are aligned across marketing messages and channels, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds credibility, fosters trust and enhances reputation.

This alignment also creates more cohesive and engaged teams and whole organisations because the thinking, language and behaviours of employees are based on a shared understanding of vision and values, and desired strategic outcomes. Over time, this consistency improves business results, relationships and reputation.



Tertiary qualified in professional communication, business management, psychology and secondary education. Accredited with the International Association for Public Participation. Fellow of the Public Relations Institute of Australia.



If you’re ready to think bigger and improve your business results, relationships and reputation, contact me via ros@rosweadman.com or on 1800 677 600.


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