About

Ros Weadman FPRIA

Ros Weadman is a strategic communications expert who specialises in brand communication and reputation management. A multiple award winner with four decades’ experience, Ros is a trusted advisor to business executives and political leaders Australia-wide.

Her clients include Melbourne Seafood Centre, McLaughlin Consolidated Fisheries, Tudor Insurance Australia, Waterman Business Centres, myriad small businesses and public sector authorities.

Ros has won many public relations awards, is a Telstra Business Awards’ nominee and has been featured in Kochie’s Business Builders, International Institute of Directors and Managers, Forbes Australia, Dynamic Business, CEO World Magazine, Inside Retail, HR Leader, Flying Solo and many others.

She is the author of two books – ‘BrandCode’, a strategic marketing guide for small business and ‘Enhance Your Reputation’, a practical book about building a brand people want to work for, buy from and invest in.

Ros combines her professional expertise in public relations, marketing, psychology and education to empower her clients to articulate what they stand for as a brand, increase their public profile and enhance their brand reputation.

She is expert at transforming brand stories, value propositions and marketing messages from dull and detached, to energised and engaging. This helps her clients to stand apart, resonate deeply with target audiences and forge an industry-leading brand reputation.

Ros’s core values are:

* authenticity to be real
* courage to make a stand
* passion to ignite the fire within
* vision to see what could be
* empowerment to lead sustainable change

Ros is a Fellow of the Public Relations Institute of Australia, and tertiary qualified in professional communication, business management, psychology and secondary education. She is an accredited EDISC consultant and accredited with the International Association of Public Participation.