Ros Weadman is a leading Australian authority on brand communication and reputation. With more than four decades’ experience in public relations, marketing communications and reputation management, Ros has helped hundreds of personal, business and government brands to communicate their value, build their profile and enhance their reputation.
Ros believes that brands with vision and purpose, supported by shared core values, have the power to move humanity forward. She’s passionate about helping people and organisations to think bigger picture, beyond the product or service they deliver, so they can build a brand people want to work for, buy from and invest in.
In a practical sense, Ros helps brands get clear on what they stand for, then aligns all communications with the brand’s vision, values and voice. This helps them be seen, be heard and be remembered.
Ros is a Fellow of the Public Relations Institute of Australia, a Telstra Business Award nominee, and has many national and state awards to her credit.
She’s appeared on Kochie’s Business Builders television show and featured in numerous podcasts and publications, including the International Institute of Directors and Managers, Forbes Australia, Dynamic Business, CEO World Magazine, Inside Retail, HR Leader, Flying Solo and many others.
She is the author of three books on marketing, reputation and personal branding. Her latest book, ‘INNER BRILLIANCE – build a personal brand that amplifies your you-niquness, expands your influence and elevates your worth’, was released in January 2024.