48-Hour Marketing Plan Workshop for Small Business Owners

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Training

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Get off the hit-and-miss marketing merry-go-round forever by developing a strategic marketing plan for your business in 48 hours

Stand out from competitors, attract higher quality leads and optimise your return on investment by creating a simple marketing plan you can implement with confidence.

A two-day, hands-on workshop for small business owners where you’ll be guided to develop a strategic marketing plan for your business so you send the right message to the right target market through the right mediums, every time.

What we’ll cover:

1	Mission control	Establish the culture pillars of your brand – mission, vision and core values, and set marketing goals and objectives.

2	Market targets	Identify and segment your target markets, and profile your avatar – the one customer for which you are a perfect match.
3	Market positioning	Stand apart with a distinctive brand and clear communication of the unique value and advantages you deliver, using language and tonality that reflects your individual style, attitude and voice.
4	Moving messages	Learn how to create a powerful brand narrative and compelling value proposition that solves a problem people will pay for
5	Meaningful mediums	Identify the right print, online, social and face-to-face mediums to deliver your message to the market.
6	Masterful manoeuvres	Map out an action plan of PR tools and tactics to build your public profile, extend your reach in the community and increas your newsworthiness.
7	Measuring success	Set up a system to track the success of your marketing program by setting key performance indicators against set goals and objectives.

Public and in-house courses available.

See the Events page for upcoming workshops.

Testimonial

'Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.'

Danielle Pooles

Owner, Dressage Plus