In this half-day workshop, you’ll:
What separates one business from another is value.
Like beauty is in the eye of the beholder, value is a perception that resides in the mind of a customer.
The particular value of a product or service is described in a value proposition.
Essentially, this is a statement that encapsulates the bundle of benefits your product or service offers target customers that makes it more beneficial than competitor alternatives.
Products and services solve problems.
When you can articulate the distinct value of the solution you provide in a way that separates you from your competitors, you will connect with your target customer in a very powerful way.
In this workshop, you’ll learn how to create a Signature Value Proposition that makes your brand more attractive to your ideal customer than your competitors.
See the Events page for future workshops.
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