BRANDcode™ training program

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How can I get more leads to grow my business?

If you’re frustrated by the lack of results from your current marketing activities, this could be a symptom of applying an ad hoc approach to marketing rather than being strategic in your efforts. A strategic, rather than tactical approach, to marketing is the best way of ensuring that the right message is delivered to the right audience across the right channels at each stage of the customer journey.

The BrandCODE™ Program will equip you with specialist knowledge and know how, to develop and implement a strategic marketing plan that differentiates your brand in the market place, increases your public profile, earns brand loyalty and builds reputational leadership.

BRANDcode™ Marketing Model

The BrandCODE™ Marketing Model provides a sequential system that answers the ‘why’, ‘what’, ‘how’ and ‘who’ of developing a strategic marketing plan, providing a solid foundation and holistic approach for your marketing efforts and investment.

40 hours of face-to-face contact

Each participant of the BrandCODE™ Program receives 40 hours of face-to-face group training including:

• 12 x 3-hour group workshops 
• 2 x 2-hour individual coaching / mentoring sessions 

Course material is provided at each workshop.

Topics covered 

• Establishing a mission-based culture
• Developing a mindset for marketing success
• Building a distinctive brand
• Developing a unique selling proposition
• Setting marketing goals and key performance indicators
• Conducting market research 
• Competitor analysis
• Target market segmentation
• Selecting the right marketing mix strategies
• Crafting compelling messages
• Choosing the right online, social, print, face-to-face and mobile mediums
• Developing an action plan
• Building your media mojo
• Delivering public presentations 
• Communicating effectively with the four different human behaviour types
• Modelling excellence
• And more

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