How to Craft a Powerful Personal Brand Vision in Three Steps
Crafting a compelling personal brand vision statement can propel your career ambitions and help you make an indelible mark on the world. The most powe...
Communicating how someone will FEEL as a result of using our service/product is more important than communicating what they will KNOW about the service/product features. World-reno...
Everything works and flows better when things are aligned. In life, for instance, you feel more comfortable when you speak and act in alignment with your beliefs and values, your b...
Building a strong personal brand deepens self-awareness and brings clarity of self-identity Being highly self-aware is about knowing who you are as an individual; both internally a...
In decades past, reputations were largely built on two key dimensions: 1) character, connected to the integrity and behaviour of people, and 2) capability, connected to product qua...
In today’s 24/7 communications-technology-driven world, every person can build a public profile. But building a personal brand is different. In this edition, we briefly explore wha...
Emotionally-intelligent organisations help customers understand what they stand for as a brand and employees know why their work matters. With purpose, beliefs and values now pri...