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How to Get FREE Publicity for Your Small Business

How to Get FREE Publicity for Your Small Business

Getting media coverage for your small business should be a key aim of your content strategy, because it is highly effective in building brand awarenes...

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Align Your Brand and Improve Business Results

Align Your Brand and Improve Business Results

ALIGNMENT – the arrangement of a particular thing or group of things in a straight line or in correct relative position, order or sequence.   Good things happen in life when things...

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Infusing Age-Old Wisdom into Modern Business Storytelling

Infusing Age-Old Wisdom into Modern Business Storytelling

When constructing your brand story and other business communications, it’s useful to keep in mind the wisdom of two and a half millennia ago when Aristotle said that impactful rhet...

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How to Apply Quality Standards to Your Communication Strategy

How to Apply Quality Standards to Your Communication Strategy

From Malcolm Gladwell’s ‘10,000-hour rule’, where achieving world-class expertise in any skill requires 10,000 hours of correct practise to the many systematic and cross-organisati...

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Stand Up and Stand Apart

Stand Up and Stand Apart

There are three purposes upon which a business can build a brand. These include:   Profit – an expression of purpose for the benefit of the business owners and shareholders. Promi...

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Building a Personal Brand of Influence

Building a Personal Brand of Influence

Building a strong, authentic personal brand amplifies your leadership influence, builds your credibility and enhances your reputation within your industry, in the workplace and in ...

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Increase the Impact of Your Message with Framing

Increase the Impact of Your Message with Framing

Like a picture frame makes an image stand out for the viewer, framing a message makes communication stand out for the receiver.   Whether pitching for work, writing a blog or deliv...

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