6 Criteria for Emotional Intelligence in Brands
Emotionally-intelligent organisations help customers understand what they stand for as a brand and employees know why their work matters. With purpo...
From Napoleon Hill’s ‘Think and Grow Rich’ to Tony Robbins’ ‘Awaken the Giant Within’, and Allan and Barbara Pease’s ‘The Answer’, there’s strong agreement among mindset strategist...
Now that 2022 is in the rearview mirror, what will you do differently in 2023 to take your business to the next level? A new year is like a fresh paddock – filled with excitement...
As we say goodbye to 2022, let’s end on a high with some of my most popular reputational insights and inspirations this year to take forward into the new year. Brand Brand is ...
While standing out in the market place is all about communicating a brand’s unique attributes and points of difference, there are some universal truths that hold true for all brand...
Stories are important in attracting attention, giving context and making our message more memorable. Stories work because our minds are wired to remember them easily — it’s how our...
It’s a jungle out there! Running a small business in today’s highly competitive and commoditised marketplace can feel like it’s survival of the fittest. While you don’t have to be ...