Brand positioning is the process of setting your business apart such that in the minds of the target market it is more favourable than competitor alte...
In today’s digital age and 24/7 global marketplace, reputation management for some, has become an online practice of burying bad reviews and swamping the internet with positive con...
Trust is the ultimate currency of business and workplace relationships, and essential for building a great reputation. People want to work for, do business with, and invest in, bus...
Whether you’re a tradie, travel consultant, tax accountant, trainer or technician, all business owners have tools of the trade, real or metaphorical. From pencils to paintbrushes, ...
Marketing experts agree that business success in today’s crowded and competitive marketplace means you have to stand out. Seth Godin says the key to success is ‘to be the purple ...
‘The single biggest problem in communication is the illusion that it has taken place.’ George Bernard Shaw We all strive to understand and be understood when communicating with o...
Personal branding is not about being someone you’re not. Quite the opposite, a personal brand simply amplifies more of who you already are but in a more intentional, aligned and co...
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