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Three Powerful Brand Positioning Strategies to Enhance the Reputation of Your Small Business

Three Powerful Brand Positioning Strategies to Enhance the Reputation of Your Small Business

Brand positioning is the process of setting your business apart such that in the minds of the target market it is more favourable than competitor alte...

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Why reputation management is not about burying bad reviews

Why reputation management is not about burying bad reviews

In today’s digital age and 24/7 global marketplace, reputation management for some, has become an online practice of burying bad reviews and swamping the internet with positive con...

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Most Trusted Brand awards reveal why trust is key to enhancing reputation

Most Trusted Brand awards reveal why trust is key to enhancing reputation

Trust is the ultimate currency of business and workplace relationships, and essential for building a great reputation. People want to work for, do business with, and invest in, bus...

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Your 10 Essential Marketing Tools of the Trade

Your 10 Essential Marketing Tools of the Trade

Whether you’re a tradie, travel consultant, tax accountant, trainer or technician, all business owners have tools of the trade, real or metaphorical. From pencils to paintbrushes, ...

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Brands stand apart, commodities blend in. Which one are you?

Brands stand apart, commodities blend in. Which one are you?

Marketing experts agree that business success in today’s crowded and competitive marketplace means you have to stand out.   Seth Godin says the key to success is ‘to be the purple ...

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How Using the Five Senses Can Improve Communication

How Using the Five Senses Can Improve Communication

‘The single biggest problem in communication is the illusion that it has taken place.’ George Bernard Shaw   We all strive to understand and be understood when communicating with o...

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7 Signs You May Need to Build a Strong Personal Brand

7 Signs You May Need to Build a Strong Personal Brand

Personal branding is not about being someone you’re not. Quite the opposite, a personal brand simply amplifies more of who you already are but in a more intentional, aligned and co...

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