How to Create a Signature Value Proposition (part 1)
Creating a signature value proposition involves finding, defining then leveraging your brand’s highest value that solves your clients’ biggest problem...
19th January 2022
Creating a signature value proposition involves finding, defining then leveraging your brand’s highest value that solves your clients’ biggest problem...
The marketplace is now highly competitive, commoditised and distracted, with a proliferation of undifferentiated products and services distinguishable mainly by price. To cut throu...
Perceived credibility defines your reputation because credibility goes to the heart of a person’s or an organisation’s character. ‘Credibility’ is the quality of being trusted and ...
Every business starts with an intention, an idea, a calling, a reason, a goal. In other words, a purpose to achieve a particular outcome. While many businesses and organisations ex...
Enshrined in legislation, Community Visions now drive strategic direction and priorities for all Victorian councils. The challenge/opportunity for councils is to take their Communi...
Your brand name is only as good as your reputation. Richard Branson – Founder, Virgin Brand and reputation, while inextricably linked, are not the same. Ideally, however, they sho...
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