Your 10 Essential Marketing Tools of the Trade

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Whether you’re a tradie, travel consultant, tax accountant, trainer or technician, all business owners have tools of the trade, real or metaphorical. From pencils to paintbrushes, spanners to software, without our tools of trade, we either wouldn’t be as successful in our work or we simply couldn’t do our job.

Here’s 10 essential marketing tools straight from my BrandCode® tool belt to help you develop and deliver your marketing program.

1. Question mark

• Question what seems obvious.
• Question the status quo.
• Question how you can deliver even more value to your clients.

2. Thought bubble

• Think how you can improve your customer experience.
• Think how you can create a great opt-in to build your list.
• Think how you can more effectively solve your customer’s biggest problem, greatest need or most burning desire.

3. Spade

• Dig deep to analyse your own marketing capabilities.
• Dig deep to understand the marketplace.
• Dig deep to know your customers better than they know themselves.

4. Hammer

• Build your competitive advantage so you stand out in a crowded marketplace.
• Build your knowledge and skills so you are in the top echelon of your field.
• Build a sales funnel to provide a pathway to you.

5. Side cutters

• Cut through the red tape.
• Cut to the chase of what’s important.
• Cut through the clutter with a compelling message.

6. Ruler

• Measure progress against your goals.
• Measure the success of your online and offline marketing mediums.
• Measure up to your brand promise.

7. Spanner

• Tighten and refine your service offering.
• Tighten and refine your procedures to ensure they are friendly, not hostile.
• Tighten and refine your key performance indicators.

8. Magnifying glass

• Focus on the outcomes you want.
• Focus on adding enormous value to your clients.
• Focus your best efforts on a Big Hairy Audacious Goal (BHAG)!

9. Pencil

• Write down your goals in SMART language.
• Write a ‘thank you’ card for your clients after the completion of each job.
• Write down three things you are grateful for each day.

10. Paint brush

• Paint a picture of what success looks like to you, then plan and act to achieve it.
• Use language that paints word pictures for the visual people, plays a tuneful song for the auditory people and touches the hearts and minds of the kinaesthetic people.
• Paint the town red to celebrate your successes.

Remember, a bad tradesperson blames their tools when things go wrong whereas a good tradesperson uses the right tools for the job in the first place. 😉

May the positive ripple effect of your work enhance your reputation!

©Ros Weadman 2022 Ros Weadman is a brand communication and reputation specialist who combines her professional expertise in strategic communications, psychology and education to help people and organisations build a purpose-driven brand and strong positive reputation.  

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