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Working collaboratively to build your authentic brand and great reputation

Marketing communications

Business confidence and return on investment comes from having a strategic marketing plan designed to connect your brand with the right market, inspire action and turn happy customers into raving fans. I devise marketing communication strategies that ensure you deliver the right message to the right audience at each stage of the customer journey.

 

Public relations

I have an excellent track record in gaining exposure for clients in local, regional and national media. I offer a range of media services including provision of media advice, crafting key messages, preparing news releases, feature articles, backgrounders and media kits, and arranging photo opportunities. 

My Profile Builder pack will help you build a strong and consistent public profile for your business across traditional, online and social media platforms. 

What’s included:

3 position-me-perfect pieces for online media:

  • LinkedIn profile summary
  • Website About
  • Facebook About

Media mojo kit

  • Business profile
  • Professional bio
  • Value proposition
  • Media release

60-second pitch to inspire your target audiences 

 

 

Branding

I create a brand image that reflects your unique style, attitude, values and voice; the foundation upon which to align all of your communications. I then translate this brand image into a corporate identity suite that can encompass the design of your logo; business card, letterhead and other stationery; and templates for brochures, flyers, newsletters, advertising, signage and other brand collateral.

 

Content writing

I create authoritative and engaging content that you can deliver across multiple platforms to inspire your audiences, increase your newsworthiness and position you as a leader within your niche:

  • Website content
  • Social media content
  • Media releases
  • Brochures, newsletters
  • Professional biographies
  • Business profiles
  • Advertorials
  • FAQs
  • Tenders
  • Award nominations
  • Speeches
  • And more.

Mentoring

I am tertiary qualified in professional communication, business management, psychology and secondary education, and an accredited trainer / consultant of the Extended DISC diagnostic tool. I combine my specialist knowledge, skills and expertise gained from 30+years of industry experience to help you become a more effective communicator so you can represent your brand with confidence and consistency, and help shape the reputation you desire.

I work with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.

Coaching and mentoring can cover a range of topics, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Personal branding
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings
  • And more

Masterclasses

Masterclasses for business

In my 48-Hour Marketing Plan masterclass, you’ll be guided to develop a strategic marketing plan for your business. Your marketing plan will help you define and leverage your unique value proposition, get clear on your marketing message, attract more qualified leads, increase your public profile, use the right mediums to reach your target audiences and invest your marketing dollars wisely! 

Masterclasses for government

My two-day Communications and Engagement Strategy Masterclass is designed for people working in government and public sector organisations. Participants will learn how to develop a communications and engagement strategy to help raise awareness and understanding of their service, program or project, and engage stakeholders for better community outcomes.

See forthcoming events here https://www.marcommsaustralia.com.au/events/ 

 

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