In decades past, reputations were largely built on two key dimensions:
1) character, connected to the integrity and behaviour of people, and
2) capability, connected to product quality and performance.
Today, in a world where empathy is seen as an essential leadership quality, where initiatives like World Kindness Day and RUOK Day are observed globally, and where people are craving the humanisation of brands and workplaces, care is now also a critical dimension of reputation.
Care for employees, care for customers, care for communities, care for animals, care for the planet.
There’s endless ways leaders and organisations can show they care.
For instance:
Be a brand that cares and the positive ripple effect will enhance your reputation.
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