If you’re not connecting with your target audience on a deep emotional level you’re most likely wasting your time, effort and resources. While commu...
While your organisation’s history, traditions, challenges and successes are an important part of the brand narrative, modern brand storytelling is about inspiring and engaging peop...
Turn your core values into actionable statements and they’ll eventually become your brand’s trademark behaviours. From extensive research conducted with top-performing companies ...
Culture may be intangible but it’s a potent energy force. Not only does culture have a huge impact on employee morale, productivity and retention, it also has a direct bearing on t...
In today’s purpose-driven world, becoming a brand with a reputation people want to work for, buy from and invest in means standing for more than just products and profit. This mont...
Building a strong, authentic personal brand increases your leadership influence, builds your credibility and enhances your reputation within your industry, in your workplace and in...
How highly you value your professional self-worth has a direct bearing on the results you’ll achieve in career and business. A common mindset I come across with clients in their ma...
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