Stand Up and Stand Apart
There are three purposes upon which a business can build a brand. These include: Profit – an expression of purpose for the benefit of the business ...
13th April 2022
There are three purposes upon which a business can build a brand. These include: Profit – an expression of purpose for the benefit of the business ...
Building a strong, authentic personal brand amplifies your leadership influence, builds your credibility and enhances your reputation within your industry, in the workplace and in ...
Like a picture frame makes an image stand out for the viewer, framing a message makes communication stand out for the receiver. Whether pitching for work, writing a blog or deliv...
Your reputation is your most valuable intangible asset because it influences your most important tangible results in business, including your bottom line. According to the Harvar...
If you define what you do by the product/service you sell rather than the experience/outcome it delivers to the customer, you could be suffering from ‘marketing myopia’. The term...
As a passionate animal lover, I often find inspiration and learn valuable life (and business) lessons from the animal world. Even when it comes to my work in helping clients to bui...
Successful brands project a distinctive image and communicate with words and tonality aligned with their culture beliefs and values with relentless consistency. Virgin, for example...
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