Public Sector Communications & Engagement Strategy

Services we
delivered

Training

Develop a strategy for a project/topic/issue of your choice in real time

This two-day workshop is designed for public sector employees working in communications, community engagement, advocacy, marketing, events, service delivery and project management.

What we’ll cover in the workshop:

set measurable communication and engagement goals and objectives
align strategic documents, policies and legislative requirements with their strategy
analyse the external environment and develop a risk profile with mitigating actions
identify internal and external stakeholders and analyse their communication and engagement needs
create a vision and value proposition for their project
develop a narrative and key messages that resonate with target audiences
put in place an issues management process and develop responses to potential concerns and objections
map out a strategic approach to raise awareness, spark conversation and drive action throughout the project
select the right communication tools and tactics to build visibility and reach audiences
select the right stakeholder and community engagement techniques
develop an action plan identifying what needs to be done by when
develop key performance indicators to measure success

Venue: Emerald, VICTORIA

See the Events page for upcoming workshops.

Testimonial

'Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the insights and principles that we had discussed. I wish everyone in my team could have this experience!'

Emma Williams

Communications & Design Team, City of Ballarat