0
  • No products in the cart.
Menu
SIGNATURE BRANDCODE®
Personal Branding Program for Women Leaders & Entrepreneurs

Services we
delivered

Strategy
Mentoring

SIGNATURE BRANDCODE®

THE 7-STEP METHOD TO BUILD A STRONG PERSONAL BRAND AND BECOME MORE VISIBLE, INFLUENTIAL AND IN DEMAND

GAIN CLARITY AND CONFIDENCE TO UNLEASH YOUR INNER BRILLIANCE AND MAKE YOUR MARK ON THE WORLD

 

This is a 100-day, 1-on-1 mentoring and coaching program for women leaders and entrepreneurs who want to become people of influence within their industry, workplace and/or in the media.

 

Comprising of a 3-hour strategy session and a series of 90-minute fortnightly sessions (5, 7 or 9 session options available), we’ll take a deep dive into the Signature BrandCode® Personal Branding system.

 

The program is designed to help you create a personal brand that reflects your individual style, attitude and voice, amplifies your visibility and influence, increases your newsworthiness and forges a reputation as a go-to person in your field.

 

WHY BUILDING A PERSONAL BRAND MATTERS? 

 

In a competitive and commoditised marketplace, standing out has never been more important. Whether you’re growing a business or moving up the corporate ladder, branding has become as important for people as it’s been for businesses and products for decades.

 

Personal branding is about identifying and leveraging an authentic self image that shapes the way you want to be perceived. Your personal brand embodies your values, beliefs, purpose, goals and expertise, and reflects your individual style, attitude and voice.

 

BENEFITS OF BUILDING A STRONG PERSONAL BRAND

 

  • Greater credibility
  • People will trust you more
  • Establishing yourself as an industry leader
  • More confidence, presence and influence
  • Elevated professional self-worth
  • Connecting more deeply with target audiences
  • Being more distinguishable from competition
  • Greater newsworthiness
  • Commanding a higher price
  • Clients seeking you out
  • Leaving your mark on the world
  • Increased visibility in the marketplace
  • Greater ability to leverage partnerships

 

THE JOURNEY TO BUILDING A PERSONAL BRAND OF INFLUENCE

 

When it comes to building an personal brand of influence, women leaders and entrepreneurs will usually sit on a spectrum between being invisible within their industry / workplace to being an influencer within their industry / workplace. The Influence Spectrum below provides some insight into the journey of moving up the spectrum.

 

 

1     Invisible

Your strengths and expertise are recognised by clients and immediate business network / work colleagues but you are not known within your industry or outside your business/work circle.

 

2     Emergent

You are starting to be recognised as ‘someone to watch’ in your industry / workplace, and starting to attract new business / roles based on your growing knowledge and experience, and commitment to achieving results.

 

3     Rising Star

You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.

 

4     Authority

You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.

 

5     Influencer

You are recognised nationally and/or internationally as being in the top echelon of your industry, a thought leader who innovates and moves the industry forward. You have a full book of clients who pay a premium price. Top clients seek you out.

 

ROADMAP TO BUILDING A PERSONAL BRAND OF INFLUENCE

The way to stand out in a competitive and commoditised marketplace is to build a personal brand that’s authentic to you – a Signature BrandCode®!

 

A Signature BrandCode® is the DNA that makes you tick:

  • the values and beliefs you stand for
  • your character, strengths and personality traits
  • the passion that ignites the fire within
  • the experience and expertise that underpin the unique value you deliver
  • the decisions, messages and actions behind your convictions
  • the real you!

 

The roadmap to building a Signature BrandCode® personal brand of influence involves seven key steps. 

 

 

Purpose

Discover and define the reason you exist; the ‘why’ that captures your unique contribution to, and impact on, your clients and society

Principles

Articulate your values and beliefs that define your standards, and guide your decision-making, language and action.

Philosophy

Learn the process to transform your specialist expertise into a signature methodology, system or process that you can trademark. 

Positioning

Identify your brand image, language and tonality, create a message that describes your zone of genius and identify the brand space you can “own” to differentiate yourself from others.

Proposition

Craft your distinguishing qualities and expertise into a powerful value proposition that solves a problem people will pay for.

Product

Learn how to create a suite of products/services, price points, processes and distribution channels designed to meet customer needs and scale your business.

Profile

Create a content ecosystem designed to build your profile, position you as an authority in your field and increases your newsworthiness.

 

WHAT YOU’LL GET

Three program options are available – bronze, silver and gold. The bronze option includes the following inclusions:

  • 3-hour strategy session, including unpack of assessment tool
  • Fortnightly 90-minute coaching/mentoring sessions (5, 7 or 9 session options available)
  • Signature BrandCode® Personal Brand Blueprint handbook
  • Unlimited trouble-shooting emails/phone calls
  • Copy of Ros Weadman’s ‘Enhance Your Reputation’ book

 

VENUE: in-person and/or online via Zoom

 

To learn more about the three program options and discuss whether this is program could be for you, contact Ros Weadman on 1800 677 600 or via email.

 

 

Testimonial

Due to the marketing activities that I am doing I am getting more leads than I ever anticipated... I highly recommend Ros to anyone that is looking to take their business to the next level.

Andrea Jenkins
Director, Jenbury Financial
Subscribe

Join our community

Subscribe to Ros Weadman's regular enews to receive tips, tools, tactics and training opportunities to help you build your brand, increase your visibility and enhance your reputation.